Kyushu Railway Company (JR Kyushu), a subsidiary of Japan’s largest rail network, the Japan Railway Group, has announced a partnership with P. R. O. Co., Ltd. to issue NFTs on the Astar Network, a leading smart contract platform for multichain.

The initiative aims to enhance JR Kyushu’s customer engagement by creating new touch points and offering unique experiences through NFTs.

Starting in July 2023, JR Kyushu will distribute NFTs to its riders as a way to commemorate and track their travel experiences. The first NFT will be a free commemorative ticket for the new Nishi Kyushu Shinkansen line, which will be distributed during the Blockchain Expo in Tokyo from May 10th-12th.

As part of the partnership, JR Kyushu will leverage the Astar Network’s low fees, high scalability, and deep understanding of the Japanese market to provide users with a seamless NFT experience.

Sota Watanabe, Founder of Astar Network, said, “We’re excited to see JR Kyushu embrace NFTs as a way to connect with their customers and provide new value. We look forward to supporting JR Kyushu in their endeavor.”

In addition to commemorative NFTs, JR Kyushu plans to offer NFTs that provide riders with access to exclusive benefits and limited-edition collectibles. Users will be able to purchase NFTs using the Japanese yen.

Astar Network is the leading Layer-1 blockchain in Japan and the first public blockchain from the country to be listed on the Tokyo Stock Exchange. Astar’s native token, ASTR, is registered as a cryptocurrency by the Japanese government.

JR Kyushu serves over 330 million passengers annually through its intercity rail services, freight services, bus transportation, and other related services.

About Astar Network

Astar is Japan’s most popular smart contract platform, supporting both EVM and WebAssembly (Wasm) environments, and interoperability between them using a Cross-Virtual Machine. Astar Network is friendly to all kinds of developers, and the tools and languages they already know. Backed by the shared security of Polkadot, Astar shines brilliantly on its own within a vibrant and healthy ecosystem, and is a leading star in the blockchain industry overall, driving international corporate adoption, and consumer interest in web3 technologies.

Astar’s Build2Earn program is designed to grow the network in an innovative way, while simultaneously rewarding participants and builders. It allows developers to earn incentives for building and maintaining their decentralized applications, and users to earn incentives for supporting their favorite projects, all while encouraging growth of the ecosystem overall.

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Maarten Henskens
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