Lacoste X Sandbox: A Partnership That Transcends Boundaries
Parisian fashion icon, Lacoste, has joined forces with gaming giant The Sandbox (SAND). This strategic alliance marks the brand’s foray into the digital realm, aiming to commemorate its 90th anniversary in an unforgettable way. The Sandbox’s renowned team will craft the “Lacoste World Tour,” a captivating multiplayer odyssey that transports players to vibrant destinations worldwide for the next two weeks.
Participants can immerse themselves in the virtual wonderland of Tokyo, São Paulo, Paris, and Golf Island while vying for prizes in SAND, the ecosystem’s native currency. This Web3 experience extends beyond mere gaming, offering an interactive canvas for players to express their creativity and shape their journey.
A Digital Legacy in the Making
Lacoste’s virtual boutique, launched earlier this year, set the stage for its digital transformation. Now, with this partnership, Lacoste aims to engage Web3 enthusiasts and expand its reach beyond traditional marketing channels.
- Arthur Madrid, CEO and Co-Founder of The Sandbox: “Lacoste’s partnership is a testament to the power of blockchain in enabling legacy brands to envision new business models. It also presents an opportunity to introduce Web3 users to the timeless heritage and exceptional products of Lacoste.”
- Sebastien Borget, Co-Founder and COO of The Sandbox: “Our collaboration with Lacoste extends beyond sports and fashion. It’s a celebration of creativity, where players and fans can unleash their imaginations and contribute to the evolution of The Sandbox’s interactive world.”
- Benjamin Blamountier, VP of Global Brand and Customer Experience at Lacoste: “Lacoste is embracing emerging digital technologies and expanding its horizons beyond the 90th-anniversary celebrations. We aim to connect with our customers in innovative and engaging ways.”
UNDW3 NFT Holders: Exclusive Rewards Await
Holders of UNDW3 NFTs are eligible for an exclusive opportunity to win a prize pot of 100,000 $SAND. This special launch event will run from November 23rd to December 06th. With the surge in popularity of The Sandbox’s Web3 gaming platform, this prize stands as an enticing incentive for NFT enthusiasts and gamers alike.